De Twitter a la educación cívica. Análisis del hashtag #jetaparking y la influencia de los medios de comunicación tradicionales en su viralización

Alonso del Barrio, Estrella; García Encinas, Antonio F.

Publication year:

2019

Publication place:

Donostia ; Leioa

Characteristics:

BIBLID [eISSN 1988-3935 (2019), 17; 41 - 64]

ISSN:

1137-4462; eISSN: 1988-3935

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Summary

The capacity of contributing to the social capital of a community and have influence in citizens behaviour can arrive in unsuspected ways. But, what’s that way to success? We have analyzed the travel of the hashtag #jetaparking and its viralization related to its appearences in digital and traditional media.
 

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