La parte y el todo

BRIZUELA AGUAYO, Juanjo

Publication year:

2005

Publication place:

Donostia-San Sebastián

ISSN:

1988-3935

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Summary

In a context that is as changing as the one in which we find ourselves, the correct management of the brand name and its expression in communication is a fundamental requisite to provide the organisations in our country with a new competitive advantage.