Posibilidades y límites de una ciencia unificada de la comunicación: ideología y significación en el Periodismo científico

MUÑOZ, Blanca

Publication year:

2002

Publication place:

Donostia-San Sebastián

ISBN:

84-8419-905-3

ISSN:

1137-4462

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Summary

For epistemology, approaching the mass media is approaching the logic of the consumer society, of its structures and functions. Consumer society has come to an astonishing development in the area of the appearance of a form of communication that becomes an ideology with an internal discourse, since the forms of communication of such phenomena (signs) are determined by the organisation of the participants involved and the immediate condition of their interaction. Thus, scientific journalism will try to decipher the codes of ideological rhetoric of culture and the society of the masses.