Eusko Ikaskuntza will participate in the EHU's cross-border summer course in Baiona on July 2.
Entitled " Plurilingual and Cross-Border Communication: Challenges, Practices, and Perspectives ," the course will address how to design effective plurilingual communication while respecting the cultural and linguistic specificities of individual territories. It will present the strategies implemented by various cross-border structures (associations, administrations, or Euroregions) to reach their target audiences.
In this context, the roundtable " Practice in the Field: Challenges and Solutions for Multilingual and Cross-Border Communication Integrating Basque as a Common Language " will be held. Representatives from the cultural, civil society, business, educational, and economic sectors will take part. Leire Gaceo Melgosa, head of communications from Eusko Ikaskuntza, will speak on behalf of the Basque Institute.
