Aproximación a la política de comunicación en los ayuntamientos de la CAV

LARRAÑAGA ZUBIZARRETA, José

Publication year:

2005

Publication place:

Donostia-San Sebastián

ISSN:

1988-3935

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Summary

The reform of the administration implies a new culture of public administration management and influences the form information and communication are laid out. Institutional identity and communicational policies have a different approach in that they proceed from private corporate marketing and publicity and they are applied in the local institutional communication level.