Kutxaren esperientzia hizkuntza kudeaketan, testuinguru globalizatu batean
- Publication year:
- Publication place:
- Donostia-San Sebastián
SummaryThis experience has two characteristics that make it "exportable": although being bilingual (Basque and Spanish), it has a multilingual vocation (Basque, Spanish, Catalan and Galician); The linguistic management revolves around technical elements such as the company objectives, leaving aside the identity and ideological aspects of languages. Consequently, those global companies that are forced to have a multilingual nature can make use of the experience of this normalization process.
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