La televisión pública ante los desafíos de la convergencia digital: percepciones de la audiencia y de profesionales de TVE

Mediatika. Cuadernos de Medios de Comunicación, 15 [on line]

García de Madariaga, José Mª; Broullón, Manuel A.; Lamuedra, María

Publication year:
2016
Publication place:
Donostia ; Leioa
Characteristics:
BIBLID [eISSN 1988-3935 (2016), 15; 79-99]
ISSN:
1137-4462; eISSN: 1988-3935

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Summary

At a time when the welfare state is in crisis and public television is being questioned within an intensely competitive communications industry, the profound change in the media ecosystem at the hands of digital progress invites us to ponder the role of a public television service facing an interactive audience redefined as ‘prosumer’.

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