Las nuevas oportunidades de negocio para las empresas en Internet

Gorospe, Félix

Publication year:

1997

Publication place:

Donostia-San Sebastián

ISBN:

84-89516-62-6

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Summary

The irruption of the Internet in the world of cybernetic communications has been a great success, if we are to judge by the exponential growth rate that is now being registered in the number of users. This segmentation of the market of demand with a very defined customer profile opens expectations and opportunities for new services that are already being offered through this network or that will be in the most immediate future. Electronic trade has been one of the immediate consequences, but an analysis of this new stage is an necessary exercies for all the current companies and for those that consider may have a future opportunity in business.