Responsabilidad Social Corporativa en Navarra: el caso de la CAN y su Banca Cívica

XVII Basque Studies Congress: Gasteiz, 2009. Innovation for sustainable social progress

Alemán Alonso, Jesús J.

Publication year:
2012
Publication place:
Donostia-San Sebastián
ISBN:
978-84-8419-232-9

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Summary

The research project Corporate Social Responsibility in Navarre: The case of CAN (Caja Navarra) and its Civic Banking model discusses the new conception of the company as a generator of economic and social value. The study covers three scenarios: a theoretical analysis of CSR, an analysis of ethical banking, and a theoretical and empirical study of CAN´s Civic Banking business model.
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