Twitter: ¿Cómo actúan los directores de los principales diarios de España en esta red social?
![Mediatika. Cuadernos de Medios de Comunicación, 15 [on line]](/files/argitalpenak/mediatika 15.png)
Fernández Lombao, Tania; Vázquez Sande, Pablo
- Publication year:
- 2016
- Publication place:
- Donostia ; Leioa
- Characteristics:
- BIBLID [eISSN 1988-3935 (2016), 15; 101-123]
- ISSN:
- 1137-4462; eISSN: 1988-3935
Summary
The purpose of this communication is to analyse the top managers of print media and the most prolific digital natives on Twitter in Spain, to ascertain if they employ their profiles for personal use or solely to increase the impact of their media work. The study used the Twitonomy tool.
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