Claves para la gestión deportiva orientada a personas inactivas

XVII Basque Studies Congress: Gasteiz, 2009. Innovation for sustainable social progress

Iturrioz Rosell, Iñaki

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Publication place:
Donostia-San Sebastián

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Currently there are more people in our society who do not practice enough physical activity Then those who reach the recommended minimum standards. Inactive citizens are, generally speaking, not part of the objectives of sports management. The main efforts of institutions are directed towards people who already practice sport. The negative consequences of evolution towards a more sedentary lifestyle are already becoming visible in our surroundings. This work proposes various key factors for change in sports management in order to tend to such a situation.
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