El comercio electrónico y la seguridad de las transacciones: convergencias de intereses entre entidades financieras y empresas de distribución comercial
Melle Hernández, Mónica
- Publication year:
- Publication place:
- Donostia-San Sebastián
SummaryThis communication analyses recent changes in the structure of consumption and impact of information technologies on commercial distribution and banking activities. Their objective is to demonstrate that new standards of consumption stimulate electronic trade and generate co-operative business opportunities for distribution companies and banking entities. Under such premises, and once the safety of transactions has been guaranteed, the development of electronic trade offers favourable expectations for all the agents involved and for society as a whole.
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