Internet como herramienta de marketing en la empresa

XIV Basque Studies Congress:  Donostia, Bilbo, Gasteiz, Iruñea, Baiona, Madril, 1997. Society of Information

Altube, Izaskun

Publication year:
Publication place:
Donostia-San Sebastián

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The challenge of this new means of communication and marketing channel is guiding it towards commercial action, taking full advantage of its possibilities of improving the results of current activity. It allows for: the development of new marketing and distribution channels ; message personalization ; customer attention and service improvement ; an increase in communication efficienty among professional groups ; the creation of a Processing Net that encompasses suppliers, customers and professionals related with the company ; the establishment of discussion forums with people who share a common interest. Each company will incorporate the Internet into its own strategic planning and, depending on the selected objectives, each company will focus presence in the Internet as one more action to be taken within the company marketing plan.
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