La transformación de la actividad informativa de los bancos y cajas de ahorro de la CAV y Navarra en Internet: de los servicios financieros a la información de actualidad

Genaut Arratibel, Aingeru; Iturregi Mardaras, Leire; Mendiguren Galdospin, Terese; Peña Fernández, Simón; Pérez Dasilva, Jesús A.

Publication year:

2010

Publication place:

Donostia-San Sebastián

ISSN:

1988-3935

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Summary

The new technologies have allowed the financial entities to enter the world of the media. The content of its websites is halfway between the customer and the citizen, and its products and services shares spaces with information of public interest. This research analyses the communication strategies of the main financial entities of the Basque Country and Navarre in their websites.