Makina erreminta sektoreko eragileen segmentazioa egin, balio eta gizarte-portaeren arabera, euskarazko produktuak/zerbitzuak sustatzeko

XVII Basque Studies Congress: Gasteiz, 2009. Innovation for sustainable social progress

Arrospide, Juan José; Azurmendi Ayerbe, María José; Hermosilla Pérez, Daniel; Valencia, José; Yenes, Félix

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Donostia-San Sebastián

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In order to assess the values, wishes, attitudes and the social behaviour towards the Basque language of agents of the machine tool sector (in short, their lifestyles), we have based on the VALS typology (values and lifestyles; Meyers and Slater). To apply its results in the linguistic field and promote the use of the Basque language in institutions, a series of variables related to people and entities has been created and an explicative model achieved (USO typology).

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