Publizitatea eta euskara, noranzko biko ahaleginak

ETXEBARRIA GANGOITI, Joseba Andoni

Publication year:

2004

Publication place:

Donostia-San Sebastián

ISSN:

1137-4462

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Summary

When we face the problem of advertising and the Basque language, far too many stereotypes appear in the scene. The greatest of them corresponds to the influence of advertising,concretely, the belief that advertising has an absolute influence in consumption and in the life of consumers. With that point of view in mind,the considerable responsibility of advertising professionals in encouraging the use of the the Basque language in our society is usually mentioned, but these professionals know well who are the main actors in this process: advertisers and consumers.