El diálogo de los partidos políticos vascos con los medios y las audiencias. El caso de las elecciones europeas 2014
![Mediatika. Cuadernos de Medios de Comunicación, 15 [on line]](/files/argitalpenak/mediatika 15.png)
Peña Fernández, Simón; Rivero Santamarina, Diana; Larrondo Ureta, Ainara; Agirreazkuenaga Onaindia, Irati
- Publication year:
- 2016
- Publication place:
- Donostia ; Leioa
- Characteristics:
- BIBLID [eISSN 1988-3935 (2016), 15; 191-211]
- ISSN:
- 1137-4462; eISSN: 1988-3935
Summary
Based on a descriptive methodology and ten in-depth interviews with communications teams and political journalists from the area, the study examines the communication strategy used by the five parties represented in the Basque Parliament during the 2014 European electoral campaign (Basque Nationalist Party (EAJ-PNV), EH Bildu, Socialist Party of the Basque Country (PSE-EE), Basque People’s Party (PPVasco) and Union, Progress and Democracy (UPyD)). The study concludes that the Basque parties define communication on Twitter and Facebook as one of the pillars of their communication strategy, even though they must define the type of interaction necessary to encourage a real and conscious social dialogue with their audience and journalists.
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