Impacto de las tecnologías en el mercado de servicios financieros

Barrutia, José María ; Echebarría, Carmen

Publication year:

2002

Publication place:

Donostia-San Sebastián

ISBN:

84-8419-907-X

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Summary

The current economic panorama is determined by technology. In a few years new products have been developed that have changed our lives and even our standards of thought. In particular, Internet offers the opportunity of building a new economy based on the availability of a vast quantity of information and in close interconnection with the economic agents. This opens a world of near-perfect competition and therefore a more effective market, more agile and generating more value, but at the same time more aggressive and demanding. Cyberspace is creating an era in which purchases and sales will be more automated and convenient. In this communication we will analyse how the digital revolution is changing and will change even more the future conduct of consumer and corporate purchasing. The author then examines the consequences of such conduct as modified for the banking sector and the response of the entities.