El diálogo de los partidos políticos vascos con los medios y las audiencias. El caso de las elecciones europeas 2014

Mediatika. Cuadernos de Medios de Comunicación, 15 [on line]

Peña Fernández, Simón; Rivero Santamarina, Diana; Larrondo Ureta, Ainara; Agirreazkuenaga Onaindia, Irati

Publication year:
2016
Publication place:
Donostia ; Leioa
Characteristics:
BIBLID [eISSN 1988-3935 (2016), 15; 191-211]
ISSN:
1137-4462; eISSN: 1988-3935

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Summary

Based on a descriptive methodology and ten in-depth interviews with communications teams and political journalists from the area, the study examines the communication strategy used by the five parties represented in the Basque Parliament during the 2014 European electoral campaign (Basque Nationalist Party (EAJ-PNV), EH Bildu, Socialist Party of the Basque Country (PSE-EE), Basque People’s Party (PPVasco) and Union, Progress and Democracy (UPyD)). The study concludes that the Basque parties define communication on Twitter and Facebook as one of the pillars of their communication strategy, even though they must define the type of interaction necessary to encourage a real and conscious social dialogue with their audience and journalists.

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