Entretenimendu saioen garrantzia Euskal Telebistan aro digitalean. Euskarazko ikus-entzunezko eduki entretenigarrien inguruko hausnarketa

Mediatika. Cuadernos de Medios de Comunicación, 19 [on line]

Azpeitia Iruretagoiena, Itziar

Publication year:
Publication place:
Donostia ; Leioa
BIBLID [eISSN 1988-3935 (2022), 19; 5-24]
1137-4462; eISSN: 1988-3935

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Current times are often called the digital era, a label which reflects the importance thatthis new technology has in most areas of society at present worldwide. Digitalisation is certainlylinked to television and, therefore, it is closely related to the activity of Euskal Telebista, the publictelevision company of the Basque Country. The new scenario resultant from digitalisation and thedevelopment of new technologies entails both difficulties and opportunities for the attainmentof the missions and objectives of this Basque public media entity. We will reflect on that in thispaper, focusing mainly on audio-visual entertainment content. We will show the importance ofentertainment programmes for the attainment of the objectives of Euskal Telebista. The featuresof this new scenario will be analysed, so as to later on identify some of the opportunities as well asthreats and difficulties that it offers in this regard.

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