Kazetarientzako tresnak adimen artifizialak indartutako desinformazioaren aurka

Sarrionandia, Barbara

Publication year:

2024

Publication place:

Donostia ; Leioa

Characteristics:

BIBLID [eISSN 1988-3935 (2024), 20; 111-138]; on line

ISSN:

1137-4462; eISSN: 1988-3935

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Summary

The integration of artificial intelligence (AI) into journalism is radically transforming the waysin which information is produced, distributed, and consumed. However, it also presents significantrisks concerning disinformation and professional ethics. This article examines how advancedtools—such as generative models and deepfakes—are reshaping the information ecosystem andamplifying the spread of false content. Drawing on a review of academic literature and recentstudies on the relationship between AI and disinformation, the article identifies the main ethicaland operational challenges facing the sector. It also explores potential solutions, including medialiteracy, fact-checking, and the development of digital regulation policies aimed at fostering theresponsible use of these technologies. The study highlights the importance of a multidisciplinaryapproach that combines technological innovation, ethical training, and international cooperationto reinforce trust in journalism and safeguard the right to information in an increasingly complexdigital environment.