Pandemia y comunicación en las organizaciones: crisis, adaptación y nuevas tácticas

Basurto Arruti, Asier; Apodaka Ostaikoetxea, Eduardo; Agirreazkuenaga Onaindia, Irati; Eskisabel Larrañaga, Idurre; Zabalondo Loidi, Beatriz

Publication year:

2022

Publication place:

Donostia ; Leioa

Characteristics:

BIBLID [eISSN 1988-3935 (2022), 19;25-40]

ISSN:

1137-4462; eISSN: 1988-3935

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Summary

All organizations that make public communication had to adapt their activities to exceptionalconditions during the first few months of the pandemic of COVID19 due to the health crisis.This article examines changes in organizations based on the experiences of those in charge ofcommunication issues, with particular attention to the use of languages and management of theminoritized language, the Basque-language in this case. The sudden crisis situation has put theorganizations' communication procedures and capabilities to the test. The role and importanceof communication within each organization has been exposed and has led to changes that willcontinue for a long time.

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