El público joven y su relación con ETB

Mediatika. Cuadernos de Medios de Comunicación, 19 [on line]

Eguzkitza Mestraitua, Gaizka

Publication year:
Publication place:
Donostia ; Leioa
BIBLID [eISSN 1988-3935 (2022), 19; 125-146]
1137-4462; eISSN: 1988-3935

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Audiovisual consumption habits have changed: viewers, particularly young people, opt foronline platforms, so conventional televisions have to react in order not to lose their market. Thisarticle analyzes the relationship between young people and the EITB television channels. For this,the evolution of the audiences of the ETB channels has been consulted; the perception of this agegroup on ETB has been tested; and, finally, the corporate documents of the entity to discern theplace that this public occupies within its strategy has been analyzed. In conclusion, it can be saidthat young people are not very interested in the channels of this group, so that EITB, after yearswithout taking them into account, begins to take steps to stop in this direction.

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